You’ve been off the grid hiding behind your launch… Working behind the scenes on a new and exciting project. That’s great and such an exciting time for you!
But what happens next?
It’s time for you to surprise and delight your audience with your offer and bonuses. And. . .
Big announcement to your list but do they even remember you? Unsubscribes after each email you send…
You forgot to take care of them.
Big announcement to your group but do they even get the notifications? Do they even remember they’re part of your group that used to feel like a community back then but now feels like an empty room with just one friend showing up?
This was not the way it was supposed to be.
How to be Strategic and Stop Hiding Behind Your Launch
Instead of working hard and focusing all your energy on this project only to launch to crickets, what if I told you there was a better way? You don’t have to wonder if anyone is listening or if you “forgot” to not just grow your audience but to nurture the one you have now.
Don’t Ghost Your Audience.
You don’t have to pick between putting together an effective content strategy and showing up every day for your tribe. They need you NOW, not in a few weeks once you have a perfect launch plan.
The good news is you can easily stay in contact with your audience through repurposing. I wish I could say this was my signature method, but I can’t. I do love it for getting more done in less time, and I have created entire systems around repurposing Facebook Posts. Systems like this are perfect when you are planning to be elbows deep in course designing because they can easily be replicated in no time.
Don’t Go it Alone.
Launching is stressful (believe me, I know!) If you want to solve this on your own you’ll make the exact same mistake: you’ll disappear for a few weeks to craft a plan behind the scenes but by the time you’re back out and ready to be visible again your audience would have left or forgotten about you and what you stand for.
I have a Facebook Community of like-minded entrepreneurs, and we lean on each other for support, accountability, and motivation. Be honest, you know you still spend time scrolling social media when you should be editing course modules before your launch, so make it productive and valuable.
Don’t Throw Spaghetti on the Wall
What if I could audit your current content strategy and shared one that allows you to engage, grow, and convert your audience?
It’s all well and good to repurpose some posts and have some content up on social media and all. But your readers want things to make sense to them. Remember they have problems and are seeking solutions. These are solutions YOU are offering through your launch, but your posts need to guide them from A to B and then to the sales page. So the content you are choosing and repurposing needs to be strategic.
Get a ‘Yes’ Before You Launch
BUT HOLD ON! I hear you: not just a plan, but THE exact strategy I would implement if I were in your shoes, because God knows how many programs you’ve signed up for and never really took action on.
Now you’re worried because there’s not enough time. You need to launch your course yesterday and you’ve still only done the first couple modules in advance hoping to finish everything up after the cart close. Don’t worry! I’ve got you! Remember, I’m an entrepreneur too, so I have been exactly in your shoes. What I have for you is DONE IN A DAY! ONE DAY!
If you answered ‘yes’ then I’d love to look into what’s not working with your content and offer you my personal strategy that I would follow if I were you. You can reach out to connect with me about my 1:1 Launch Intensive right now. Remember, hiding behind your launch isn’t a good strategy, but repurposing your content in a meaningful way is.