Lack of time is one of the most common challenges female entrepreneurs face when they have to create content.
“How do I find the time to work on my content?” “How do I find the time to create new content?” So and so forth.
I am going to give you two solutions to this major problem.
1 – Batch Your Content
If you have busy weekdays and don’t want to cook your meals every single day, chances are you batch your meals over the weekend. (Side note: if you don’t, you should definitely get on that. There are awesome videos on YouTube to help you get started).
You cook a lot in one setting, you freeze it all in multiple Ziplocs and thaw one pack every time you want to eat that meal.
This is how it looks like when you batch your content:
Take one day to record 5 videos instead of just 1, write 5 Facebook posts instead of 1, create 5 graphics instead of just 1, so on and so forth.
If you think this is too hard, this post shows you exactly how to create 5 different posts in about 1 hour.
Actually, whether you have time on your hands or not, batch as much content as you can. It’s just simple as that. Just do it. It’s one of the most overlooked productivity hacks that brings you tremendous ROI.
2 – Repurpose Your Content
If you have existing content, whether it’s a Live, or pre-recorded video, or an email, or a blog post, or any type of content, you can repurpose that piece of content into multiple other pieces of content.
You can repurpose it into the same format and the same platform or switch that up.
For example: Turn one Facebook post into another type of Facebook post, or one video into a Facebook post, or into an email, or into a blog post.
The possibilities are pretty much endless.
This post you’re now reading was initially a Facebook Live I did in my group, then turned into an email and finally a blog post. I can also use chunks of this post for IG and Facebook quotes.
If you want to see how I turn one single Facebook post into 32+ pieces of content, you need to watch this 8-min video training.
So if you don’t have a lot of time, make sure you batch your content first and then repurpose that content. You’re basically multiplying your content with minimal upfront investment and allowing yourself to share consistent content.