I used to create content in the restroom at work.
Let me explain…
I’d commute 1 h 1/2 each way to my job and whenever I got a chance to get on Facebook, all I could see is everybody sharing amazing content, BUT ME.
This particular lady was getting amazing comments like “This is amazing!” “Tell me more!” “Can I DM you?”
I felt so behind!
So I’d go into panic mode.
Every time I’d use the restroom I’d pull out my phone and get a random motivational quote from Google I’d scribble content ideas during meetings
I’d post willy-nilly because I had no strategy I was burning out
Felling like I was running a race against social media Always feeling like I was losing ground
See the thing is that doing the wrong thing day after day is exhausting!
So how did I go from feeling like there was never enough time to create content to having my content-generating sales on autopilot while I’m vacationing with my family?
Two words: CONTENT STRATEGY
It’s about having an effective content strategy that will help you stay VISIBLE, CONSISTENT, and OPEN FOR BUSINESS while you enjoy your top priorities like family, self-care, and travel (thanks Covid…) without being glued to your phone 24/7.
So here’s my question for you: How well is your content strategy working for you?